Well, the reports are starting to come out stating obvious info (at least to me). If you’re reading my blog, then you’re probably not one of the ones that is going to spend an hour or two going through the Saturday newspaper looking at a fraction of available real estate when you can search for what you’re looking on my site in minutes. What’s interesting is that the local newspapers are still promoting their 2000 circulation numbers and raising the prices for advertising every year. To put one of those small “spotlight” ads in the Saturday and Sunday paper would cost over $700 a month!
Real Estate Classified Ads Lose Ground to Web
(March 23, 2005) — Consumers are abandoning newspaper classified ads for real-estate Web sites, where they can access pictures, virtual tours, and search tools to narrow their options properties by price, location, and schools, says Forrester Research analyst Charlene Li.