A UK grocery store chain is making its way into California. Fresh and Easy Neighborhood Market has already opened in the Los Angeles area and just announced 18 locations in the Bay Area. They are a smaller store with many exclusive items and from the reviews I’ve read from shoppers, they like the stores.
Safeway/Vons is looking to test a smaller store with a similar format. No word on if they will make their way to the Central Coast. Maybe Spencer’s should be looking at what they are doing and try to head them off at the pass (or county line)!