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Things aren’t too rosy these days over at Move, Inc., a public company that operates the Realtor.com website for the National Association of Realtors. Years ago, some of the executives did some naughty things with the business and have since been banished (and criminally charged). The company has tried to shake that bad image by changing the company name from Homestore to Move Inc. and the new management team has done the ole “we’re on the right track” hype for the past year talking about a turnaround and happier days for investors. Unfortuantely for those investors, the company just can’t seem to do much right. Their latest quarterly earnings has brought the stock from almost $7 a few months ago to it’s current level of around $2.75. They also recently changed the default search on Realtor.com to sort by number of photos (which Realtors need to pay to add). This change has resulted in a worse search experience for home buyers. There are some upcoming changes to Realtor.com which will add even more advertising to the site in efforts to increase revenue for the company. Will it make it a better real estate search portal for Buyers?? I’d bet NOT!

Realtor.com used to be THE online place that home buyers went to but not anymore…

Written by Keith Byrd - Go to Keith's Website/Profile