Real estate advertising in Newspapers continues to decline. This is from the recent earnings press release from McClatchy newspapers-
“Gary Pruitt, chairman and chief executive officer of McClatchy said, “As we anticipated at the time we released our second quarter earnings, we have seen continued declines in real estate advertising, particularly in the California and Florida newspapers.”
As I blogged last month, the latest California Association of Realtors survey showed fewer and fewer Buyers (4%) are looking at newspapers for real estate and are looking at the Internet instead (72% of Buyers).
SloCountyHomes.com continues to grow. In fact, of the 69 properties that closed last week in the entire County (homes and lots), 6 of those Buyers used SloCountyHomes.com and the Keith Byrd Team of Realtors!!