No Comments

One of the strengths that a national brokerage claims to Home Sellers is their big network of agents that can bring Buyers. Both ones in a local office and others outside the area that would refer Buyers to a local office. I decided to run a report to see who brought the Buyers for 218 properties sold for the 3 month period from Sept-Nov in the 5-cities area.

I counted the number of agents in local offices from Century 21, ERA, Keller Williams, Prudential, and Remax which totaled 286. Of this total, only 51 agents was the Buyer agent on one or more of the 218 homes sold in the Sept-Nov timeframe.

That means 235 of these agents (82%) did not even have a single transcation where they represented a Buyer in the last 3 months in the 5-cities area.

If you are pitched with “big network” advantage, ask for statistics to prove the claim. Having a big network where 80+% of the network is non-producing isn’t such a benefit, is it?

As a home seller, what you want to do is to make sure that your home is marketed to ALL 3000+ Realtors on the Central Coast that may have a Buyer. Having 30 agents from the local office preview your home is fine but the odds are small that the Buyer for your home is going to be found by one of them. Don’t let the emphasis of the marketing of your home be on their “internal network”.

Written by Keith Byrd - Go to Keith's Website/Profile