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Is the Sunday paper ready for a “do-over”?

I don’t understand the Sunday newspaper anymore. It’s huge with ads, has less local content than any other day of the week, but it costs 2 1/2 times more than any other day. When I used to deliver papers as a kid in the 70’s, I had a few on my route that were Sunday-only subscribers. I don’t know if the Telegram-Tribune offers this and would have no clue why someone whould take it if they did. I wonder if they’d offer a “everyday except Sunday” subscription and offer it for a fraction of the price for a 7 day subscription?

But, I guess if it’s not broke, don’t fix it. If advertisers are still willing to pony up the money for ads and subscribers keep buying it, then it’s a cash cow for the Trib. I estimated that today’s 2 color real estate sections generated around $50,000 from Realtors for ads. One day advertisers are going to realize that fewer and fewer people are actually reading the paper anymore (meaning…not just flipping through it).

Written by Keith Byrd - Go to Keith's Website/Profile