Is the Sunday paper ready for a “do-over”?
I don’t understand the Sunday newspaper anymore. It’s huge with ads, has less local content than any other day of the week, but it costs 2 1/2 times more than any other day. When I used to deliver papers as a kid in the 70’s, I had a few on my route that were Sunday-only subscribers. I don’t know if the Telegram-Tribune offers this and would have no clue why someone whould take it if they did. I wonder if they’d offer a “everyday except Sunday” subscription and offer it for a fraction of the price for a 7 day subscription?
But, I guess if it’s not broke, don’t fix it. If advertisers are still willing to pony up the money for ads and subscribers keep buying it, then it’s a cash cow for the Trib. I estimated that today’s 2 color real estate sections generated around $50,000 from Realtors for ads. One day advertisers are going to realize that fewer and fewer people are actually reading the paper anymore (meaning…not just flipping through it).