The Internet is a really great for marketing-minded real estate agents in that you can get info on who sees your stuff online. How you interpret the data is the next challenge. For example, for my new listing at 680 Chorro I’ve had 286 visitors already come to the www.680chorro.com website since I listed the property on Thursday! I can also see what network they’ve come from such as AOL, Charter, SBCglobal, etc. I advertised the property in Cal Poly’s Mustang Daily on Thursday and Friday and I can also see how many visitors came from computers attached to the Cal Poly network too.
I can also see how many Realtors have looked at the listing on the MLS since Thursday and that number is 131. This number is pretty surprising to me since we have over 2700 Realtors on the Central Coast and over 500 in San Luis Obispo alone. I hear Realtors saying “I monitor the hot sheet of new listings daily” but the 131 number says that not that many Realtors really do look at new listings. With this statistic, it looks like I may need to do a specific marketing effort directed at Realtors other than relying just on the MLS.