In 2000, only 28% of home buyers surveyed by the California Association of Realtors (CAR) said they used the Internet as a significant part of the homebuying process. The latest survey reported 62% of home buyers said they did, an incredible jump just in a few years! What will it be in the next few years, more than 80%?
There’s no question now that the Internet is the #1 place Buyers go when looking for a home. Real estate magazines and newspapers are all trying to figure out how to move their business to the Internet. The next few years should be interesting to see how these other business react to how the Internet has changed the way homes are marketed.