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I’m amazed that listings are still being put on the MLS without any photos. Of the 30 new home listings put on the market since September 1st, almost 25% of them have no photos attached to the listing.

I hope these homeowners are paying for a “limited service” as I can’t think of too many things that will hurt the marketing of a home worse than having no photos when first introduced to the market. When a home is put on the MLS, it stays on the Realtor “hotsheet” for 24 hours. The hotsheet is what most realtors look at the most and it’s the way of getting the initial exposure for a new listing. I know I won’t even click on the detail of a listing that doesn’t have any photos and won’t go back to check to see if photos have been uploaded later.

Make sure that when you list a home, your Realtor uploads photos at the SAME TIME they enter the MLS listing to the system. Even not having photos for a few hours misses an opportunity to market the home to other Realtors, which is the primary way homes are sold.

There is a way you can verify that the photos have been uploaded. If you go to my “MLS Search #3“, you will see what the agent has uploaded. As soon as an agent uploads a photo to the MLS, it will appear on this search. My other 2 MLS Searches upload new listing information once a day (usually in the morning) and Realtor.com sometimes takes days to update.

Make it clear to your Listing Agent that you expect photos are uploaded AT THE SAME TIME the listing is entered.

Written by Keith Byrd - Go to Keith's Website/Profile