I get emails and calls from agents in other areas of the country asking how I get so many visitors to my sites. The reason is simple, my sites show up high in the search engines! This is not an easy task as real estate is one of the most competitive industries for search engine placement. For example, there are 4000+ Realtors on the Central Coast and 99% of agent websites won’t be found by using a search engine. That’s just the way the Internet works.
Every agent with a website wants to show up in the Top 10 of search engine results for the most competitive keyword searches, which for the real estate industry is “(city name) real estate”. I use a multiple web site strategy to show up in the search engines and I’m constantly doing things to help with my rankings. It’s rare that you can have one site rank well in the three popular search engines (Google, Yahoo, MSN) for a particular search phrase so that’s why I use a multiple-site strategy. My main websites are www.SloCountyHomes.com and www.LocalLinks.com.
Not only are other agent websites in the area competing to be in the Top 10, but there are a lot of national websites wanting a spot in the Top 10 as well. There are Search Engine Optimization companies charging as much as $3,000 a month to assist Realtors to get their sites in the top 10 for a SINGLE search phrase.
Here’s where my sites currently rank in Google for the most popular real estate search phrase for each city. Of course my goal is to be #1 in all of the following search phrases!
Search term (Ranking in Google)
Arroyo Grande real estate (3)
Atascadero real estate (1)
Avila Beach real estate (2)
Cambria real estate (3)
Cayucos real estate (3)
Grover Beach real estate (3)
Los Osos real estate (4)
Morro Bay real estate (6)
Nipomo real estate (1)
Oceano real estate (2)
Orcutt real estate (2)
Paso Robles real estate (2)
Pismo Beach real estate (5)
San Luis Obispo real estate (7)
Santa Margarita real estate (4)
Santa Maria real estate (3)
There are other search phrases that people also use but not as much as the above ones. But, that doesn’t mean my sites don’t rank well for other terms as well. According to my web statistics for September 2006, I had a total of 7,038 people visit SloCountyHomes.com or LocalLinks.com through a search engine result page.
So, if an agent says they will market your property on their website, ask them how people find it. One thing about the Internet, it’s really easy to verify claims.