Having a background in Marketing, I’m always interested in companies trying new things and trying to figure out what audience they are trying to reach. Sometimes I don’t get it and wonder if I’ve now reached an age where I don’t fully understand the younger generation.
Here’s my latest head scratcher….
If you go to www.cnn.com, you’ll see a t-shirt icon next to some of the headlines. This is something new. If you click on the icon, you will be presented with a page where you can order the headline printed on a t-shirt. So you can get “Students strip to skivvies before finals ” on a shirt with the cnn logo.
Are people really buying these for $15 (plus tax, shipping, handling)?