Do Listing Agents find Buyers or do other Realtors bring the Buyers??
A local Realtor (by mistake I believe) attached their marketing “plan of action” to an mass email sent to other agents. What was interesting that the plan weighed heavily on efforts to find the Buyer themselves (using their huge database of Buyers) and little to how they advertised the home other than putting up a yard sign and putting the home on the MLS.
I decided to do some reports to see how many homes were sold by the Listing Agent in 2005 to-date. Some homes are “exclusive listings” which means they don’t offer the home on the MLS for other agents to sell. I didn’t go through the reports to subtract the exclusive listings so the percentages below are probably much lower.
Homes sold in 2005 over $700K:
Pismo Beach- 18 of 77 homes sold by Listing Agent (23%)
Arroyo Grande – 15 of 124 homes (12%)
Nipomo – 10 of 58 homes (17%)
San Luis Obispo – 26 of 135 homes (19%)
Morro Bay – 8 of 44 homes (18%)
Paso Robles – 4 of 31 homes (13%)