I was driving today and noticed a blimp motoring down the coast. I was at a stop light so I had time to look up and take a good look at it. It wasn’t that far above me and I sat and stared at it but couldn’t make out what the writing on the blimp was. After awhile, I finally figured out that it said “UP” and had a small Disney next to it so it was advertising the upcoming movie about flying with balloons.
Note to Disney Marketing Execs….don’t assume a logo designed for a movie poster is going to be easily read on a blimp, even if the letters are 50 feet tall!