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Being a Realtor, I get all sorts of emails trying to sell me things. Everywhere from postcard mailing services to email lists to purchase so you can SPAM people (ugh!).

The real estate magazines are sending more emails these days solicting business. What’s interesting is that their messages have changed. They no longer talk about how you need to advertise a property so Buyers will see it. Their message these days is that you need to advertise as this is how Buyers and Sellers choose an agent. I guess even the magazines are now admitting the use of the Internet as the way people are searching for homes these days.

So, if you have an agent that is using magazines as their primary marketing service, you need to ask yourself if this is really helping find a Buyer for your home…or just promoting the agent and brokerage. It’s the money that the Seller is paying in commissions that is paying for these image ads.

Written by Keith Byrd - Go to Keith's Website/Profile